PHL embassy’s radio app to keep 3.5M Pinoys in US updated

Some 3.5 million Filipino mobile phone owners in the US may soon keep themselves updated about the Philippines, with an app that grants access to Radyo Tambuli, the Philippine Embassy in Washington DC's virtual radio platform.

The embassy said the launching of the mobile Radyo Tambuli in October will make it the first diplomatic mission to develop its own mobile app for its public diplomacy efforts.

“One of our overriding goals is to serve the Filipino diaspora to the best of our ability. The app increases our presence in the lives of the Filipino Community and helps further our digital public diplomacy goals,” said Philippine Ambassador to Washington Jose Cuisia Jr. in a statement.

According to the embassy, the app was developed with AudioNow Digital, a provider of in-language mobile apps for radio broadcasters. It said the app will be available on Android and iOS by the second week of October.

Radyo Tambuli

Radyo Tambuli was launched in April using AudioNow’s proprietary call-to-listen platform. The platform offers daily news headlines, original Filipino music, coverage of town-hall style meetings, interviews and opinion surveys.

It also has live and recorded content from premier Filipino broadcasters, such as Veritas, People’s Television Network and the Catholic Media Network.

Listeners can access the stations via mobile data plans or wifi connections, as well as the in-app one-touch call-to-listen feature, which uses voice minutes.

"The app will also showcase public opinion polls; user control of bandwidth size to manage data costs; direct messaging with the Embassy; sharing through social media; and push notifications," the embassy said.

"It is an honor to help the Embassy with our technology," said Elan Blutinger, AudioNow Digital chief executive officer and chairman.

Future plans

Minister and Consul Elmer Cato said the app will later include additional programming that will be developed with the Philippine Consulates General in New York, Chicago, San Francisco, Los Angeles, Honolulu and Agana and Filipino-American organizations.

Cato said Radyo Tambuli will soon carry Filipino children’s stories, language and history lessons and even discussions on consular issues.

“Radyo Tambuli listeners will also be able to hear broadcasts from more radio stations in other parts of the Philippines,” he said. —Joel Locsin/KBK, GMA News

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