Child rights advocates, parents express ‘high expectations’ as DTI implements Vape Regulation Law
March 1, 2023 – With the Department of Trade and Industry (DTI) announcing that it has
intensified its enforcement activities to ensure vape products sold in the market comply with the
provisions of the Republic Act No. 11900 (RA 11900), or the Vaporized Nicotine and Non-Nicotine
Products Regulation Act, child rights advocates reveal that they have “high expectations” on the
government body to pursue a child-friendly interpretation of the law.
Child Rights Network (CRN), the largest alliance of organizations and agencies pushing for
children’s rights legislation in the Philippines, and the Philippine Legislators' Committee on
Population and Development (PLCPD), together with Parents against Vape (PAV), said that the DTI
must ensure strict enforcement of the law to protect children from the marketing tactics of the
tobacco and vape industry. This strict enforcement includes banning youthful marketing strategies
and restricting flavors of e-cigarettes and vapes to conventional tobacco and menthol.
In a statement issued last week, following the Senate inquiry led by Senator Pia Cayetano and
statements from other legislators including Representative Joey Salceda on the proliferation of vape
products and flavors that target the youth, the DTI reiterated that the implementing rules and
regulations of RA 11900 have taken effect on December 28, 2022, giving vape manufacturers and
importers an 18-month transitory period until June 5, 2024, to comply with product registration
and certification requirements. Under the new law, only those registered with the Bureau of
Product Standards and certified as Vaporized Nicotine and Non-Nicotine Products, their devices,
and Novel Tobacco Products with the applicable graphic and textual health warnings are allowed to
be sold to the general public by June 2024.
We distinctly note DTI’s emphasis on monitoring the sale of e-cigarettes and heated tobacco
products (HTPs) that violate the restrictions on flavor descriptors and marketing strategies that
directly cater to the youth and children. This is a step in the right direction in the journey toward
ending the epidemic of e-cigarette use among younger generations.
The DTI reported that it has issued Notices of Violations to establishments selling Vaporized
Nicotine and Non-Nicotine Products, their devices, and Novel Tobacco Products with “markings or
characters such as cartoons, anime, manga, animated characters, youth influencers, personalities,
and the like as well as those that are packaged, labeled, presented or marketed with flavor
descriptors such as fruit, candy brand, dessert, or cartoon character.”
While we welcome DTI’s commitment to implement stricter regulation of vape products, we must
emphasize that much is needed to strictly regulate this industry that has long enjoyed loopholes in
the country’s rules and regulations. The implementing rules and regulations of RA 11900 may
contain acceptable standards, but these may be all for naught if not fully implemented.
We cannot emphasize enough: the fight against marketing e-cigarettes and heated tobacco products
to youth and children is a long battle – we cannot afford to waver at any moment. We remind the
DTI: we are closely monitoring how RA 11900 will be implemented. All violators must face the
consequences.
Lastly, while we maintain our position that the principles that lay the foundations of RA 11900
remain skewed – as it looked at vape regulation as a matter of trade regulation and not as a health
issue – we trust that concerned governmental agencies will quickly address this concern by
continuing to issue rules and guidelines that will further regulate not only the vape and e-cigarette
industry – but the entire tobacco industry.
Together, let us create pathways to ensure Filipino children are protected from the dangers of
consuming toxic and addicting products. ###
About Child Rights Network
Child Rights Network is the largest alliance of organizations and agencies pushing for children’s
rights legislation in the Philippines. www.childrightsnetwork.ph
About PLCPD
The Philippine Legislators’ Committee on Population and Development Foundation, Inc. (PLCPD) is
a group of forward-looking legislators and advocates committed to working to develop viable,
responsive, and people-centered public policies on population and human development, especially
children's rights and protection. PLCPD is the lead convenor of Child Rights Network.
About Parents Against Vape
Parents Against Vape (PAV) is a group that aims to promote policies that will protect children and
Filipino youth from falling into deadly nicotine addiction.
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Contact person:
Au Quilala
Advocacy and Partnerships Manager, PLCPD
09171463068, plcpdfound@plcpd.org.ph
Richard Dy
Child Rights Network Communications Consultant
09985312876, crnphilippines@gmail.com
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