18 - Retail chain holds "new bags for old" sale to benefit OFWs

A travel accessories retail firm has decided to mix business with social responsibility to benefit overseas Filipino workers (OFWs).

Travel Club launched last Friday at the Marriott Hotel Cebu City a three-day trade-in sale that allows store clients to obtain new bags at a discounted price when they turn in their old but functional luggage.

Travel Club will turnover the used luggage to the Overseas Workers Welfare Administration (OWWA), which will distribute the items to qualified OFWs.Only Citibank credit card holders, though, are qualified to participate in the trade-in sale.

Raquel Serrano, Travel Club channel manager, said this is the third trade-in organized by the retail firm in the country but the first one in Cebu.While the program diminishes the store's income, Serrano said the trade-in has received good feedback from customers. Travel Club, a member of Primer International Holdings Management Inc., plans to hold a similar event in Davao.Besides, Serrano said Travel Club expects the Cebu market to grow further with the province being considered the country's "second business capital," and the projected increase in domestic and international travelers.

She said the firm is looking forward to the opening of more international flights to Cebu, particularly from Shanghai, China.Citibank merchant business head for Visayas and Mindanao Susie Sy Corro, for her part, said the trade-in program is part of the bank's corporate social responsibility.

It is also a sort of incentive to Citibank credit card holder who make up majority of Travel Club's clients, Serrano said.

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